Pakistan Super League (PSL)-2018 has proved to be the best ever season for online streaming as up to 8.2 million online views have been recorded in first 15 matches of tournament.
PSL is probably the biggest happening for Pakistanis these days as millions are glued to screens for live updates. Rising above conventional TV sets, a record number of hits were recorded on cricketgateway.pk, the official partner for PSL 2018 to broadcast the live action.
Pakistan Cricket Board (PCB) has given rights of Media Marketing groups for live and exclusive telecast website for the event. The PSL management is vigilant enough to keep an eye on piracy issues.
The unlicensed streaming channels are being blocked and until now, the management has blocked over 2200 of such websites, which serves equally good for advertisers and subscribers. Cricketgateway.pk was in demand from the very first match as viewership crossed the one millionmark in the first two matches.
The first match of the event, Peshawar Zalmi vs. Multan Sultans was viewed by almost 650,000 viewers within four hours. This is even more than PSL-2 semi-final. When contacted CEO Blitz Advertising, Ahsen Idris said PSL 2018 live stream has exceeded all expectations within its first 2 days, advertisers and media partners alike.
With industry giants like ABL, Unilever, Reckitt and Telenor hopping onto the bandwagon, Brand PSLis all set to achieve new records on digital this season. “Our expectation is to cross 20 millioneyeballs this year (a year on year increase of 50%), and so far it is proven to be a roller coaster ride,” he said and added it would be no surprise if Pakistan’s crown jewel of sports entertainment goes pay per view next year.
Source : UrduPoint