Women are more valuable mobile games players than men, according to data from DeltaDNA, where figures it’s shown they spend more money on in-app purchases and games. Interestingly, the data takes into account gender split against game genre too.
The total value of a female player is $1.57, according to DeltaDNA’s research, compared to $1.09 for males. It’s stated 4.5% of female players spend money on games, but only 3.3% of men do the same. Female mobile game players are 36% more valuable than males.
The Puzzle game genre is the runaway success for female players, with 74% favoring them over other categories. Casino titles are an almost 50/50 split between female and male players, while males hugely prefer Action and Strategy games.
“It is clear that women have a strong preference for puzzle games, while men prefer strategy and action games. Casino games are near gender neutral. This has powerful implications for mobile game publishers – a female-focused game simply has a much greater chance of being profitable than a male-focused one. Given that women tend to like puzzle and casino games that are also much less expensive to produce and maintain the economics of making male-focused action and strategy games are hard to justify.”