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Vivo has leveraged celebrity advertising and brand association to good effect.

Vivo has announced the appointment of Bollywood actor Aamir Khan as its brand ambassador through its official Facebook page.

Going forward, Aamir Khan will be part of Vivo’s marketing campaign. He will be the face of the company and is expected to appear in future TV commercials as well.

Vivo has leveraged celebrity advertising and brand association to good effect. With Aamir Khan’s inclusion, the brand is hoping to raise its profile and brand appeal, especially among the youth.

The company has previously worked as the official sponsor of 2018 and 2022 FIFA World Cups. Currently, it is serving as the title sponsor of IPL Cricket for the next 5 years.

In Pakistan, Vivo has continued to promote its products, putting much of its focus on camera and music features present on their phones. Last year, Vivo has launched the V7 and V7+ duo of smartphones, both featuring 24MP Selfie Cameras.

Their upcoming smartphone, V9 will also focus on camera features along with AI capabilities and FullView screen. It is expected that the new phone will be launched early next month for an approximate price of Rs. 35,000

Source: Pro Pakistani

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